In the “old way,” real estate agents selling a home, would simply put a sign in the yard, enter the listing in MLS, and wait for a buyer to come along. That may have worked in the past but today, in our ever changing world of digital marketing, it’s not enough. In order to get the best possible sales price, your home needs to be effectively, actively and aggressively marketed online.
The Garatoni Group has recently undergone the Real Estate Digital Marketer (REDM) certification. This is an intensive training course that equips agents with a fundamental understanding of marketing and the latest online marketing skills, knowledge, and techniques.
Here’s just a small sampling of the skills you get when you choose to work with The Garatoni Group being a REDM certified agent:
- Online Marketing Expertise. We understand the core principles of effective marketing and how to apply them across various online marketing and advertising platforms. That means no matter what kind of marketing we put together for your home, you can rest assured knowing it was put together with a thorough understand of what makes marketing effective.
- An Expertly Designed Property Marketing Plan. We will market your home with a two phase approach. Phase One includes a “pre-launch” campaign to create buzz around your home. When the property is ready, the “launch” campaign and Phase Two begin, which includes announcing that the property is for sale and giving your property massive online exposure.
- Facebook Advertising. We know how to reach potential buyers on Facebook. We target the homebuyers in your area most likely to be interested in your home and run ads designed to spark interest.
- SEO Optimization and Best Practices. Search engine optimization (SEO) refers to the techniques and best practices that make a website or webpage easier to find online, therefor increasing the amount of traffic the page or site receives from search engines. We have been trained in these best practices and know how to make sure buyers are able to find your home.
And much, much more! When you work with The Garatoni Group, you can rest assured knowing we know the latest skills to expose your home to as many buyers as possible and win the best possible price for your home!